Making cybersecurity easier: B2B IT-Partner on AI, awareness and trust
AI is creating enormous opportunities for businesses, but it is also changing the way cyber threats look and feel. As phishing and other attacks become increasingly sophisticated, knowing what to trust is becoming harder for users.
That makes cybersecurity awareness more important than ever. But awareness alone isn’t enough. Organisations also need to create an environment where people feel confident making the right security decisions.
For Cybersecurity Awareness Month, we spoke with Henrik Åhl, Specialist Sales in Security, Cloud and Microsoft at B2B IT-Partner, about the challenges their customers are facing, the growing impact of AI, and what B2B IT-Partner values in a cybersecurity partnership.
Here’s what he had to say.
Why do you believe Cybersecurity Awareness Month is still important in 2026?
The threat landscape and IT attacks are unfortunately even more relevant in 2026. Being continuously reminded of the responsibility we all have to take, in order to protect both ourselves and others, remains constantly relevant.
What is the biggest cybersecurity challenge your customers are facing today?
AI is a fantastic tool for creating value, but also a powerful tool for creating different types of IT attacks. Phishing created with AI is almost impossible for users to identify. The biggest challenge is making users feel secure – it should be easy to do the right thing.
What do you value most about your partnership with SamurAI by NTT Security?
The local and Swedish aspect. In addition to that, the commitment from employees to help and spread the message about cybersecurity, both to us at B2B IT-Partner and to our customers.
How does our partnership help you create value for your customers?
Our collaboration started when we were looking for a local, Swedish and established security partner. The fact that NTT Security delivers the service from Sweden, with Swedish staff, and that the offering fits our target group, which is often an SMB company, while the content of the service also fits the customer’s budget, creates strong trust and value.
How would you describe SamurAI by NTT Security in one sentence to another partner or customer?
A well-established organisation and a professionally delivered service.
Making cybersecurity easier to navigate
B2B IT-Partner’s perspective highlights an important part of cybersecurity awareness: as threats become more sophisticated, particularly with the development of AI, people need to feel confident making security decisions.
At SamurAI by NTT Security, we believe strong partnerships can bring together local relationships, cybersecurity expertise and services that meet the needs of different organisations.
Contact us to learn more about partnering with SamurAI by NTT Security.
